Uncle Sam
In this war poster, "Uncle Sam" is pointing at you and staring into your eyes which makes you feel as if you are connected with him, and he cares only about you. "I WANT YOU FOR U.S. ARMY" can make the viewer feel special, like the man knows that you would do a great job in the army. The YOU is in all red, instead of black, which makes the YOU stand out and make it more of a personal approach. The whole poster is in red, white, and blue which gives the viewer a patriotic feel, so it would attract to the people who are very patriotic. Also, Uncle Sam looks intimidating which makes you feel like if you do not join, you will be in trouble.
Woman U.S. Navy
In this war poster, there is a woman looking very seductive, which would help attract men to join the Navy. She is a representation of what you would be protecting if you joined the Navy. She is wearing the Navy uniform as if it is protecting. The main words are underlined and are red which makes them stand out. The word want and you are both double underlined and you is bigger than I want, because it is trying to focus on you.
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